Erica Santiago has worked in digital marketing and social media for over 11 years. At Pfizer, she develops content across the brand's corporate digital and social properties as a part of the External Communications & Enterprise Reputation team. Most notably, she leads Pfizer’s podcast strategy & helped establish their first branded podcast initiative, The Antigen. Prior to Pfizer, she has led successful social media marketing campaigns at companies across a diverse range of industries, including higher education and e-commerce. Beyond her experience as an accomplished marketer and communicator, she also completed her MBA at NYU Stern, specializing in digital marketing & business analytics, and obtained a BS at Cornell University, concentrating in operations & business.