Heather Adkins is a customer-centric, data-driven marketing leader with extensive experience transforming marketing and brand strategies to accelerate revenue and market growth. With a passion for driving change and innovative new ideas, she has broad industry experience, including financial services, wireless, telecommunications, media, and hospitality. At KPMG, Heather leads a more than 120 person team of talented marketers responsible for driving growth for the firm's industries, markets and priority accounts by developing industry go-to-market strategy, accelerating demand in the field, and deploying account-based marketing initiatives. She earned a Bachelor of Science in Marketing/Marketing Management and an M.B.A from Florida State University.