Speaker Profile

Jerry Rackley
Chief Analyst for Demand Metric

Jerry Rackley is Chief Analyst for Demand Metric, a marketing research and advisory firm, where he leads the company's research efforts.  He is the author of Modern Marketing Principles and Marketing Analytics Roadmap: Methods, Metrics, and Tools.  Rackley serves as an adjunct marketing faculty member in the Spears School of Business at Oklahoma State University.