Mike Rucker leads the NBC News Brand Studio, a full-service creative lab and content studio dedicated to helping advertisers connect with consumers via stories that matter. Prior to joining NBC, Mike was Vice President of Creative Strategy for The Foundry at Time Inc., as well as its earlier iteration, Time Inc. Content Solutions. He also led the integrated marketing teams at TIME and Time Out New York. A passionate believer in the power of great storytelling, Mike honed his editorial skills through years as a freelance writer covering arts, entertainment, culture and current events for a variety of traditional and new media outlets.