Speaker Profile

Reuben Webb
Chief Creative Officer Stein IAS

As our creative leader Reuben has fighting for B2B brand creative standards for 20 years. He leads global teams to enhance a wide range of industries focussed on large and small businesses that include tech, finance, animal healthcare and food. Reuben’s quest to shake B2B’s Abominable No Men up and cure its cliché addicts led him to write 101 Clichés – a widely acclaimed book and website which seeks to eliminate creative faux pas forever! He believes commitment to B2B creativity leads to growth and the way to achieve that is through Big Long ideas. Once you have a big idea, don’t let it die, let it lead a long, rich life it and it will reward you with brand and business growth.