Speaker Profile

Smita Reddy
U.S. Brand Chair, Edelman

Smita Reddy is a results-driven PR, communications and marketing leader focused on driving growth, leading innovation and creating cultural relevance and brand love for global lifestyle brands. At Edelman, she looks after the firm’s Brand business in the U.S. as U.S. Brand Chair, and operates as the Global Client Lead for Unilever, one of Edelman’s largest accounts.  

In her role, Smita serves as a senior strategist, providing her clients and team with strategic counsel, thought leadership and program management, in addition to driving all activity across programs. She leads a team of 250+ employees around the world.

Passion areas include mentoring and supporting the professional development of staff while helping to drive new business growth for the firm overall.

Her creative and strategic chops have been applied to building brands in the beauty & personal care, food & beverage, technology, fashion and media industries. Current and past clients include Unilever (AXE, Dove, Dove Men+Care, TRESemmé, Suave, Love Beauty & Planet, Vaseline, Ben & Jerry’s), American Express, HP, and Kipling. She has spearheaded communications, consumer engagement and influencer led marketing initiatives with Twitter, ESPN, New York Fashion Week, Comedy Central, and Sony. Building brands and campaigns with Purpose is a key area of expertise and passion for her.

She was recently named PR Week's "40 Under 40" in 2018 and served on the jury for the Glass Lions for Change at the Cannes Lions Festival in 2019. She sits on the Edelman Global Management Team and is on the leadership board for the Global Women’s Equality Network (GWEN).

Smita lives in Westchester with her husband and two daughters.