Danielle Boeglin is the director of Media Measurement and Analytics at TechStyle Fashion Group. TechStyle owns a portfolio of subscription e-commerce brands including JustFab, Fabletics, ShoeDazzle, FabKids and Savage X Fenty. At TechStyle, Ms. Boeglin oversees the measurement, reporting and analysis of TechStyle’s offline and digital customer acquisition channels. She leads a team of data engineers, digital analysts and data scientists who support all campaign optimizations, as well as TechStyle’s multi-touch and media mix attribution models.
Ms. Boeglin started her career in analytics, supporting several distinct verticals including marketing, finance, merchandising, product and web analytics. She studied mathematics at Cal Poly San Luis Obispo.