Tawny Abaniel is vice president of business intelligence in the Paramount+ Data and Insights Group. She has over 15 years of experience and specializes in media measurement. She has developed marketing analytics frameworks and operationalized workflows to deliver insights that drive growth.
Ms. Abaniel has a breadth of experience from finance to education. While at Stanford University, she assisted on the research of “Social Effects in the In-Flight Marketplace: Characterizations and Managerial Implications,” which was published in the Journal of Market Research. She was also a guest lecturer at the Stanford Graduate School of Business and State University of New York.
Ms. Abaniel has a B.A. in environmental economics and policy from the University of California at Berkeley. She was a Fulbright-Hays Scholar where she pursued her interests in the Philippines.