Speaker Profile

Alex Abrantes
Group Creative Director / FCB New York

As one of the most awarded creative directors in the world in 2022 — and the only creative to have been awarded across multiple campaigns, not on one single initiative — Alex Abrantes has continued to prove that his talent pushes the confines of creativity while serving as an economic multiplier for clients.

Mr. Abrantes was crucial in fueling organic growth from FCBNY’s AB InBev business. His leadership on mike’s Hard Lemonade’s first-ever global campaign, coupled with the development of a physics-bending experience for Michelob ULTRA featuring tennis legend John McEnroe in “McEnroe vs. McEnroe,” has led AB InBev to its first-ever Innovation Lion in the Cannes Lions International Festival of Creativity — and more importantly, to further expand its business.