David Adelman originally studied chemistry and biology in college. He found that developing marketing strategies was less volatile than mixing chemical compounds, so he switched his emphasis to media and marketing in the real world. Mr. Adelman is the founder of OCD Media and brings 30 years of groundbreaking industry experience as a change agent and a pioneer in many areas. He had senior management positions at Initiative Media, TN Media, DMB&B/MediaVest, Schering-Plough (in-house agency), McCann and Saatchi. Not able to completely walk away from his scientific background, David focuses on marketing science and developing customized analytical tools to yield greater media effectiveness. He was honored among MIN’s 2013 “Sweet 16” for magazine brand leadership. He is often featured as a panelist or keynote speaker at industry events and his position papers/thought pieces are frequently published in key marketing/media trade journals. David teaches graduate-level Integrated marketing at New York University. If he’s not at his desk, check the local golf course.