- Seth Ader
- VP, Brand Marketing / ESPN
Seth Ader is the VP of brand marketing for ESPN, where he leads overarching brand marketing efforts and marketing related to original content, studio shows, digital products, sports betting, international programming, and consumer products.
Previously at ESPN, Mr. Ader oversaw consumer marketing and sponsorship development for the NBA, MLB, MLS, UEFA, TCS New York City Marathon, Special Olympics World Games, and Little League World Series rights portfolios. He was also responsible for the This is SportsCenter franchise, led marketing for the NFL and NBA, and drove marketing efforts for original entertainment programming.
Before joining the company, Mr. Ader was the VP of marketing for Book4Golf.com, the director of marketing and public relations for Tear Drop/Tommy Armour Golf Co., sales manager for Conde Nast Publications, and corporate marketing manager for the former New Jersey Nets.
Mr. Ader is a graduate of the University of Michigan.