Tamara (Tam) Alesi joined MediaCom in 2015 after an impressive 20-year career with several premier agencies. In her first year, Ms. Alesi reinvented two integrated client systems, Revlon and Subway. Under her leadership, the team at MediaCom injected Revlon's communication system with consumer-centric storytelling (the award-winning "Love Test") and evolved the channel mix to follow the consumer. At MediaCom, Tamara helps bridge creativity and media planning for multiple clients, and she has quickly assumed leadership roles on Revlon, Elizabeth Arden, American Eagle and Whole Foods. She is a passionate leader and mentor for talent, from making time for career development discussions with every member of her planning teams to her involvement mentoring Young Cannes Lions. Tam has won many awards for her campaigns, including Adweek Media Plan of the Year, and she was named one of Ad Age’s 2016 “Media Mavens.”