Elizabeth (Liz) Allen is an associate at Loeb & Loeb LLP, where she advises clients in connection with the preparation and negotiation of technology, media, advertising, and promotion-related agreements. She has a particular focus on advertising and marketing, website and app development, data and content licensing, consumer-facing terms and conditions, gift card programs, and sponsorships and promotions. Ms. Allen works with clients on related regulatory compliance matters, as well as data privacy and security issues.
Ms. Allen has represented public and private U.S., foreign, and multinational companies on a broad range of commercial contracting matters, as well as software, cloud computing, and technology licensing matters. She received her B.A. from the University of Michigan, an M.S. in information from the University of Michigan School of Information, and her J.D. from the University of Michigan Law School.