Dana Anderson is an intrepid explorer whose curiosity about people and what motivates them has propelled some of the world’s most beloved brands. She unleashes the power of a brand through four fundamental constructs: creativity, transformation, inspiration, and powerful storytelling.
As CMO at MediaLink, Ms. Anderson applies her expertise, wit, and wisdom to Fortune 500 marketers, helping them unearth new approaches to innovation, apply transformational thinking to enduring plans, seek fresh inspiration in a brand’s promise, and craft compelling narratives that touch the hearts and minds of consumers.
Prior to joining MediaLink in April 2017, Ms. Anderson was CMO at the global snacking powerhouse Mondelēz International. She led the brand equity, strategy, marketing, media, data and digital teams that powered such iconic brands as Oreo, Cadbury, Milka, belVita, and Trident.
Ms. Anderson joined Mondelēz International in 2012 when Kraft Foods separated its global snack food business from its grocery business. She had served as SVP of marketing strategy and communication at Kraft since 2009.
Ad Age calls Ms. Anderson one of the “100 Most Influential Women in Advertising” and Business Insider named her one of the most innovative CMOs in the world. In 2015, she was on the Forbes list of Top 50 CMOs and was named “Woman of the Year.”