Azania Andrews is responsible for all integrated U.S. marketing efforts for ULTRA. She joined Anheuser-Busch in 2013 to lead the transformation of the company’s digital marketing. As senior director of digital connections, she was responsible for defining digital strategy and execution across paid, owned, and earned media, as well as for spearheading the digital innovation agenda.
Prior to joining A-B, Ms. Andrews was VP of business development at WPP, where she focused on connecting client teams to the company’s digital capabilities, including specialist agencies and external partnerships across the digital media/marketing industry.
Before joining WPP, Ms. Andrews was senior brand strategist at Y&R New York/Team Dell, where she worked with media, research, and client partners to identify customer insights, delineate target markets for brand investment, and define campaign communications strategy for Dell. Prior to joining Y&R, she was a digital strategist at Schematic New York, where she worked on a variety of brands, including Microsoft, Thomson Reuters, and Target.