Speaker Profile

Lee Applbaum
Global Chief Marketing Officer / Patrón Spirits

Lee Applbaum is a senior executive, innovator, and team leader with proven strategic, creative, and communications expertise in brand and retail marketing. He has nationally recognized achievements in digital and social media, brand-building, and product development.  Mr. Applbaum is responsible for leading Patrón Spirits’ luxury portfolio of brands. He directs all global integrated marketing efforts across creative, media, PR, product development and innovation, and experiential activation in over 100 countries.  Prior to Patrón, Mr. Applbaum led large marketing and sales organizations at Target Australia, RadioShack, David’s Bridal, and Footstar Athletic. He began his career at Coca-Cola, where he held a variety of marketing and management roles. Throughout his tenure, he led the development and execution of innovative branded programs across a range of global dining, hospitality, and retail clients. Mr. Applbaum holds a B.B.A. in marketing from the University of Texas at Austin and an M.B.A. from the University of Massachusetts at Amherst.