Speaker Profile

Dean Aragon
CEO Shell Brands International & Global VP Brand / Shell Brands International AG

Ferdinand (Dean) Jesus Velasquez Aragon is the CEO of Shell Brands International AG and
global VP of brand for Shell Group. Collectively, he’s responsible for crafting and executing overall brand strategy and has redefined the Shell brand purpose toward enabling human progress through “more and cleaner” energy solutions. Mr. Aragon also oversees multiple sub-centers of excellence for the group, including integrated brand communications, digital-social media, digital analytics, and creative marketing solutions.


Previously, Mr. Aragon spent 15 years in senior brand marketing roles at Unilever across a range of categories and markets. These included regional category VP of deodorants, Asia and Africa [Manila]; regional brand VP, northeast Asia and greater China, for Dove Skincare [Bangkok, Tokyo and Shanghai]; and senior global VP of the salon haircare category [London].