Dean Aragon is the CEO and vice-chair of Shell Brands International AG, a Shell subsidiary that develops and protects the Shell trademark for licensing to Shell companies and third parties. He’s also the global VP of brand for the Shell group, leading the development of overall brand strategy, brand policies, and brand standards. This includes thought leadership in corporate brand advertising, digital and social media, and creative solutions. Additionally, Mr. Aragon is on the Board of Directors for the ANA.
Previously, Mr. Aragon spent nearly two decades in senior brand development roles across a range of categories and markets at Unilever, including regional category VP of deodorants in Asia & Africa, regional brand VP of Northeast Asia and greater China for Dove Skincare, global brand VP for Sunsilk, and senior global VP for the salon haircare category.