Speaker Profile

Kate Ardini
CMO / John Hancock

Kate Ardini is the CMO of John Hancock, the U.S. segment of Toronto-based Manulife, where she’s responsible for advanced analytics, brand, creative, digital strategy, human-centered design (HCD), product marketing, NPS, and research efforts.

Previously at John Hancock, Ms. Ardini was the VP of brand and sponsorship, leading the company’s brand strategy, campaign development, and media investment. Before joining John Hancock, Ms. Ardini oversaw and grew the integrated digital marketing program for Deloitte Financial Advisory Services and served as the global marketing manager at a New York-based broker-dealer.

Ms. Ardini graduated from New York University.