Speaker Profile

Kristi Argyilan
President / Roundel, Media reimagined by Target

Kristi Argyilan joined Target as senior vice president of media, guest engagement and measurement in July 2014. In her current role, Ms. Argyilan is spearheading Target’s enterprise media strategy including communications strategy, all digital channels (brand and DR), paid social, guest engagement (organic social and conversations), traditional media channels, vendor marketing programs as well as launching Target Guest Access (Target’s entry into the data product and publishing business through a digital media exchange open to other national advertisers) in addition to driving several key campaigns, including Target Holiday, Target Style and the Grammys. Most recently, Kristi has been driving “performance marketing” for Target via a measurement capability which includes marketing mix modeling and near time measurement for in-market optimization. She also leads enterprise strategic partnerships with key media companies (Google, Facebook, Pinterest, Snapchat, Twitter, NBCU) and agency partners (Mother, Deutsch LA, GroupM’s Essence/Team Arrow, etc.). Ms. Argyilan and her team’s work have received industry recognition including: Digiday People-Based Marketing Pioneer, Mobile Marketing Association (MMA) Media Company of the Year, MMA Global Marketer of the Year, “Digital 40 over 40,” Internationalist “Next 50,” and Brand Innovators’ “Top 100 Women in Brand Marketing.” In 2014, Kristi was named one of Ad Age’s “Women to Watch.”