At Albertsons, Kristi is leading the launch of Albertsons Retail Media Network, transitioning the business inhouse and partnering with CPGs/endemic partners as well as non-endemic marketers to help brands build their businesses through Albertsons AdTech/MarTech platforms and rich first party data. This is a new strategic pillar for Albertsons as they continue to build deep, lasting relationships with their customers and drive long term profitable growth for partners and the company.
Prior to that, Kristi spent time at Bed Bath & Beyond as SVP of Brand Innovation to lead the innovation arm of the BBBY Brand team advancing key capabilities, developing new programs and services to build customer loyalty, and creating new ways to leverage brand marketing channels.
She also spent time at Target, originally as Senior Vice President of Media beginning in July 2014, spearheading Target’s enterprise media strategy to drive the balance of ‘Math & Magic’ through the capabilities of Communications Strategy, All Digital & Traditional Media Channels, Guest Engagement, and Measurement while also building Target’s vendor marketing into Target Media Network, Target’s entry into the publishing business. Kristi was then elevated to President, Roundel as TMN was elevated as a strategic priority for Target and the rebranding to Roundel under her leadership marked the elevation of this business in its importance to Target and the advertising industry.
While at Target, Kristi and her team’s work received industry recognition including: TR Top Women in Retail, CSA Top Women in Tech, Digiday People Based Marketing Pioneer, MMA Media Company of the Year, MMA Global Marketer of the Year, Digital 40 over 40, Internationalist Next 50, Brand Innovators Top 100 Women in Brand Marketing.
Prior to Target, Kristi held multiple roles at Mediabrands including leading global brands Microsoft and Schwab with her final role as President of MAGNA Global North America leading Automated Marketplace Development including Cadreon. She has also spent time at highly regarded Creative Agencies working on marquis brands including Nike, Starbucks, Fidelity, Dunkin Donuts, got milk?, HP and eBay. Among many accolades, Kristi has been named by AD AGE as a Media Maven and a Woman to Watch.