Speaker Profile

Catherine Armitage
Senior Manager Public Affairs, Digital Governance Exchange / World Federation of Advertisers(WFA)

At the World Federation of Advertisers (WFA), Catherine Armitage works with the world’s biggest global brands to provide strategic guidance on some of the digital governance challenges facing companies in a data-driven, hyper-connected world. She runs the WFA’s Digital Governance Exchange forum and leads advocacy work in Brussels to represents the voice of marketers on major pieces of privacy regulation (GDPR, ePrivacy). Catherine began her career at Procter & Gamble, where she led brand marketing initiatives and coordinated e-commerce strategy across Western Europe. The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum – through a unique, global network of the world’s biggest markets and biggest marketers. WFA’s champions responsible and effective marketing communications worldwide. More information at www.wfanet.org