Ms. Aronson joined Epsilon in 2010. In her role, Shannon manages and works with a team of Epsilon digital consultants to provide clients with strategies, analysis and recommendations to achieve their business goals. Additionally, she plays an integral part in providing and creating new cutting-edge opportunities for brands. She has a proven track record with her clients improving success metrics across the board and driving incremental revenue through program optimization and innovation.
Ms. Aronson has over 25 years of direct marketing experience. Her specialties include digital strategies, UX/CX, media buying, search marketing, mobile, social media, lead generation, analytics, CRM and email marketing across multiple verticals.