Speaker Profile

Fernando Arriola
VP of Fan & Brand Development / Chicago Bears Football Club

As VP of Fan and Brand Development for the Chicago Bears, Fernando leads teams that create great experiences to attract fans, build affinity and drive avidity.  Fernando’s team works across scale marketing channels, events, content, sponsorships, community relations and, of course, gameday to bring the brand to life.

Prior to joining the Bears Fernando held leadership roles at Conagra Brands as well as a variety of marketing and advertising agencies.

When Fernando’s not building the Bears fanbase he spends time camping and skiing with his wife and three daughters.