Speaker Profile

Hawa Arsala
Director / Velocity Cultural Intelligence

Hawa Arsala’s multi-disciplinary background as a strategist and creative director across the fine art, fashion, tech, and media industries has informed her practice as a member of Viacom Velocity’s Creative Strategy and Cultural Intelligence team.

A lifelong student of critical studies and media theory, she is ever present with the cultural pulse. Hawa utilizes a critical gaze and visionary creative process to bring insights and thought leadership at Viacom to life in ways that are both engaging and entertaining.

In the past, her work has informed both legacy and pioneer brands like LVMH, Bank of America, Glossier, Nike, the WNBA, and more.