As the CMO of Truth Initiative, Eric Asche is credited with developing some of the most successful, lifesaving public education campaigns in history. The “Truth” brand is ubiquitous in pop culture and was named one of the top campaigns of the 21st century by Ad Age. Before joining Truth Initiative, Mr. Asche was at GSD&M in Austin, Texas. There, he worked on a portfolio of brands that included AT&T, Southwest Airlines and Rolling Stone. Prior to that, Eric was part of a business development team at a technology startup during the dot-com boom…and bust. You can ask him about lessons learned over a beer. Mr. Asche is known as a creative leader and was named a top health influencer by PRWeek in 2016. He is attached to campaigns that have won hundreds of industry awards over the years and, most importantly, have been credited with saving hundreds of thousands of young people from becoming addicted to cigarettes. Eric currently lives in Washington, D.C. with his wife, Francine, and three small boys, George, Hank and Ike. As such, he consumes copious amounts of coffee.