Speaker Profile

Tracy Avelar
Managing Director, Corporate Vendor Management / Charles Schwab & Company, Inc.

Tracy leads the Marketing and HR Sourcing teams at Charles Schwab and is based in San Francisco.  She also oversees a “Deal Desk” team that focuses on lower dollar, lower risk contracts across the firm. 

With respect to Marketing, she and her team are responsible for strategic sourcing and relationship management of advertising agencies, media buying, production, public relations, events, marketing research and sponsorships contracts.  Tracy has developed strong relationships and engages regularly with executives in the marketing and finance leadership to drive value and mitigate risk for the firm.  In her role with Schwab, she also worked to mature sourcing and procurement policies and drive efficiencies across the broader Corporate Vendor Management team.  Tracy is a dynamic and results driven global sourcing leader with a long history of driving innovation and leadership in procurement and has been an active member of the ANA for the past 10 years.  Prior to joining Schwab, Tracy previously held similar positions in sourcing and procurement with Visa, BlackRock and Gap Inc.  Tracy received her degree in Marketing and Mass Communications from the Carlson School of Management, at the University of Minnesota.