As Digital Marketing Director at USA for UNHCR, the UN Refugee Agency, Rami Azzam heads all digital fundraising in the U.S. for the world’s largest international organization working in support of refugees. In a continually shifting digital landscape, at a time when there are more refugees in the world now than at any time since WWII, Rami believes it is more important than ever to look to the for-profit space for inspiration and influence. For-profit inspired advertising strategies and tactics, marketing automation, advanced data science and machine learning, as well as adoption of flexible, scalable technology platforms are all important components of a forward-looking digital fundraising program. Rami has 12 years of digital marketing experience in both for-profit and nonprofit sectors. He has spent the last 7 years managing digital fundraising programs in support of refugees.