Speaker Profile

Kathy Bachmann
EVP and Managing Director of Americas / MarketShare

Kathy Bachmann is EVP and managing director of Americas for MarketShare. Prior to MarketShare, she held senior marketing, strategy, and customer insights positions with Fortune 500 companies including American Express, Merrill Lynch, Quest Diagnostics, and Cendant Corporation (parent company of Avis Budget Group, Orbitz, Travelport, and Wyndham Worldwide). Her professional experience also includes management consulting, where she advised Fortune 100 companies such as FedEx and GM. She has led major data-driven change initiatives, including building CRM capabilities to market to a 70-million-customer database, launching and repositioning brands, innovating digital marketing assets, and creating new businesses. Ms. Bachmann has an M.B.A. from the Wharton School at the University of Pennsylvania in strategy and finance. Her bachelor’s degree is in marketing and logistics from The Ohio State University.