Catherine Balsam-Schwaber serves as chief content officer for Mattel. She leads global teams to develop, implement and maximize Mattel’s integrated strategy for content creation and distribution, digital development and media to connect consumers with the company's brands in meaningful and innovative ways. Ms. Balsam-Schwaber brings a wealth of expertise to Mattel, with deep experience in the traditional, social and digital media landscapes. Most recently, as senior vice president at the NBCUniversal Content Innovation Agency, she directed the cross-company strategic marketing group with a unique role as consumer connector, content creator, portfolio-wide revenue generator, creative think tank and insights/innovation lab all rolled into one. Prior to NBCUniversal, Catherine was senior vice president of marketing for iVillage, where she led all marketing initiatives, brand strategy, cross-channel partnerships and internal relationships across NBCU for the largest online content-driven community for women. Before joining NBCUniversal, Balsam-Schwaber was vice president of integrated marketing for MTV Networks, where she drove content initiatives ranging from branded entertainment to short-form programming and product placement. Prior to MTV, Catherine served as the vice president of marketing partnerships and programming for Rock the Vote, and was an executive director in program development and ideation with Time Warner Global Marketing Solutions.