Joe Barone is managing partner, brand safety Americas for GroupM, the world’s largest media buying organization. In that role, Mr. Barone has helped pioneer the industry’s move to a more transparent, accountable digital inventory supply chain, working to ensure clients get full value for their digital advertising investment. Joe’s focus is on developing and executing GroupM’s marketplace position on brand safety elements including viewability, fraud detection and prevention, consumer digital privacy, anti-piracy and insuring clients’ ads appear in positive, relevant advertising environments. He has spent the past seven years shaping GroupM’s practice in North America, and recently was named to a new post adding responsibility for supporting the Latin America rollout of these trusted supply chain practices. Mr. Barone is currently a member of many U.S. industry working groups, including the IAB Ad Operations Advisory Committee, Open Measurement Working Group, Modernizing Measurement Task Force, IAB Ad Blocking Working Group, the Coalition for Better Ads and the Trustworthy Accountability Group. Joe was 2015-16 chairman of the MRC Digital Committee, sits on the AAM/IM Services Advisory Board and is chairman of the 4A’s Digital Operations and Technology Committee.