Speaker Profile

Mike Barrett
President / Heat

As president at Heat, Mike drives growth by developing new offerings, expanding relationships with existing clients and bringing in new business. He’s partnered with clients including Electronic Arts, Hotwire, Dolby, The NFL Network, Kendall-Jackson and Bank of the West to craft award-winning campaigns.

Mike has worked in a wide variety of roles in the industry including account management, as well as strategy and media across several verticals. Mike’s breadth of experience gives him unparalleled insights into developing advertising that provides clients a competitive advantage.

Prior to Heat Mike led strategy in North America as EVP for the global media company Universal McCann, a unit of Interpublic Group. He also spent time as SVP Communications Planning at Publicis & Hal Riney where he led brands such as Microsoft, Wells Fargo, Schwab, Sony, Chrysler and Sprint.

Mike has a B.A. in English and Psychology from Amherst College.