Speaker Profile

Jill Baskin
CMO / The Hershey Co.

Jill Baskin is the CMO of The Hershey Company, overseeing consumer insights, campaign development, design, media, digital, and social marketing.

Prior to joining Hershey, Ms. Baskin was VP of global brand equity for Mondel─ôz International. She also spent much of her career honing her advertising and marketing skills at Leo Burnett, where she rose through the ranks from assistant account executive to SVP. In addition to her agency experience, Ms. Baskin started her own strategic consultancy business to advise a range of clients.