Speaker Profile

Barbara J. Basney
Vice President of Global Advertising and Media / Xerox Corporation

Barbara Basney is the Vice President, Global Brand, Advertising and Media for Xerox Corporation, headquartered in Norwalk, CT.  Ms. Basney has been part of the Xerox global corporate marketing leadership team since 2003, overseeing Xerox integrated brand, marketing strategy and implementation.   She has over 20 years of deep expertise in integrated global marketing communications strategy, campaign design and integrated omnichannel media execution that transcends paid/owned/earned media.