Speaker Profile

Gerry Bavaro
Chief Strategy Officer / Merkury

As Chief Strategy Officer, Gerry leads Merkury’s sales and marketing, solutions, and business operations efforts. He joined Merkle in 2015 and has held leadership positions such as SVP, Enterprise Solutions, SVP, Digital Strategy, and Global Chief Strategy Officer, M1 where he helped lead Merkle’s development of the M1 people-based platform and its integration, adoption and growth across Dentsu Aegis Network post-acquisition of Merkle in 2016. Prior to joining Merkle, Gerry was Chief Strategy Officer at Resolution Media, Omnicom Media Group’s global performance media agency responsible for product, client services and strategy, and the integration of Annalect and Accuen’s data, analytics and programmatic solutions. As a digital veteran in the industry for over 20 years, Gerry has held leadership positions focused on bringing data and technology-driven solutions to market to drive value for clients.  Previous roles include Digitas as SVP, Performance Media, Didit, an early pioneer in search marketing as Executive Vice President, and Agency.com where he led early Fortune 500 digital strategy and website development engagements for clients like British Airways, Sprint, and Met Life. Gerry is a recognized thought leader, frequently writing and speaking in the industry. He received his B.B.A. in Marketing from Hofstra University, and lives in Centerport, NY.