Speaker Profile

Roger Baxter
Vice President, Global Brand / SAP Marketing

Roger Baxter leads global brand strategy and management efforts at SAP to drive long-term business value. Before joining SAP, Mr. Baxter was the vice president of global brand marketing at BlackBerry, where he led global brand strategy, advertising, digital marketing, and sponsorships. While at BlackBerry, he drove the corporate name change from Research In Motion to BlackBerry, focusing all resources on building one unified brand. Mr. Baxter has built global brand and communications strategy for Hyundai, Nokia, Corona Extra, Travelocity, Nike, and JetBlue.