Candice Beck is the Senior Manager of Social and Digital marketing at Chipotle Mexican Grill. In this role, Candice drives the creative strategy and voice behind Chipotle’s social media channels. In addition to her focus on social media content, Candice develops digital marketing strategies to amplify awareness for the brand’s global campaigns. Candice is responsible for leading award-winning activations, partnering with cross-functional leaders to maintain Chipotle’s relevancy with fans of all ages. Driven by cultural insights, obsessed with the customer journey, and immersed in digital media, Candice is always tracking what’s new and trending while remaining rooted in Chipotle’s values and purpose to Cultivate a Better World. Prior to Chipotle, Candice worked in event planning and marketing production at Abercrombie & Fitch. Candice attended The Ohio State University where she received her Bachelor of Arts and Science Degree.