As both CEO and CCO of gyro, Christoph Becker the driving force behind the reinvention of business-to-business (B2B) marketing.
Under Becker’s leadership, gyro was named 2018 Global B2B Agency of the Year by the Association of National Advertisers (ANA) as well as B2B Marketing’s Top U.S. B2B Agency 2017-2018. gyro was also named Advertising Age’s 2016 Global B2B Agency of the Year.
Becker has spent nearly 30 years building brands and creative cultures around the globe. Before gyro, he served as Chairman and CCO of FCB New York for eight years. Prior to FCB, he spent seven years in Mexico City as CCO of Bozell Latin America. He previously worked at TAPSA Madrid and Ogilvy & Mather Madrid.
Throughout the course of his career, Becker has spoken at a number of high-profile events and judged nearly every major creative awards show. In 2018, Becker was inducted into the ANA’s prestigious B2B Hall of Fame.
Outside of gyro, Christoph dedicates his time to humanitarian aid efforts. For the past decade he has been a board member of the International Rescue Committee (rescue.org), a global nonprofit organization founded by Albert Einstein.