Speaker Profile

Chanda Bell
Founder and Co-CEO / The Lumistella Company

Chanda A. Bell is the co-CEO of The Lumistella Company, where she aligns the brand’s creative content with the generative work of its teams to guide product development, digital, licensing, and consumer marketing in telling the stories of Santa’s North Pole to consumers around the world.

Ms. Bell is also the writer, director, executive producer, and co-owner of subsidiary Scout Elf Productions, where she’s spearheaded the brand’s expansion in the entertainment market with a trilogy of animated specials: Elf Pets: Santa’s St. Bernards Save Christmas (2018), Elf Pets: An Arctic Fox Tradition (2019), and Elf Pets: A Reindeer Tradition (2020), as well as the brand’s first live show, The Elf on the Shelf: A Christmas Musical, a touring stage production that premiered for the 2019 holiday season.