Speaker Profile

Adam Benaroya
Director, Global Media Capabilities + Operations / Johnson & Johnson Consumer Health

Adam Benaroya is the director of global media capabilities and operations at Johnson & Johnson Consumer Health, where he drives strategic priorities and planning principles for media across all channels as well as operational efficiencies and governance that deliver scalable ROI improvement and enables innovation. He and his team lead the global media agency relationship, as well as key media partnerships.
 
Previously, Mr. Benaroya was the head of global media and performance marketing at Hewlett Packard Enterprise, leading global media program and broader digital- and data-centric COEs, including audience strategy, biddable media strategy and execution, ad/martech and privacy, and analytics. He also led an agency-side analytics and insights team at Mindshare NYC.