Speaker Profile

Ish Benhalim
Sr. Director, Content Creation / George P. Johnson

Ish Benhalim is the senior director of client services, content, and creative at George P. Johnson (GPJ).

Ms. Benhalim believes that to communicate a great brand story you have to understand the intersection of content, creative, digital, technology, and strategy that create an “experience,” and that, to bring a great story to life, you have to have the tenacity to do it differently than anyone else has. Her unique approach has enabled her to work with some of the biggest brands in the world, including IBM and Google.