Judy Berei is the Excedrin global business leader for GSK Consumer Healthcare. In her current role, Ms. Berei leads global strategy for the Excedrin brand. She has developed and implemented several successful campaigns, most recently the Cannes Lions and Effie award-winning “Migraine Experience” program. Judy’s expertise includes transformational leadership to drive organizational change, strategy development, innovation pipeline development and omnichannel marketing across U.S. and global markets. She is a past honoree for Advertising Women of New York’s Changing the Game Awards (2015). Prior to GSK, Ms. Berei held positions at Johnson & Johnson/Pfizer Consumer Healthcare. She received her Master of Business Administration from the Yale School of Management. Judy currently lives in New Jersey with her husband and children.