Speaker Profile

Jenna Berg
VP, Brand Marketing / Motel 6

Jenna Berg is the Vice President of Brand Marketing at G6 Hospitality, the parent company of the Motel 6 and Studio 6 brands in the U.S. and Canada. In her role, Berg oversees the marketing, advertising, and branding for the enterprise. Under Berg’s leadership, Motel 6 entered its 60th year in 2022 with a new strategic vision and a fully modernized brand transformation that reinforces the brand’s purpose and solidifies the future as a company with a new brand strategy and identity.
With more than a decade of marketing and advertising experience both in-house and agency-side, Berg has led the development and execution of marketing strategy for a variety of brands across industries, including hospitality, tourism, food and beverage, health care, consumer goods, and more. Her expertise includes branding, traditional and digital advertising, social media, events, and design.
Berg holds bachelor degrees in Marketing and Fine Art Photography from the University of Cincinnati. She is an active member in the Junior League of Dallas, where she oversees relationships with several nonprofits. Berg was recognized in 2022 as an Ad Age’s ‘Top 40 Under 40’ advertiser and included in the 2023 Ad Age “The List”.