Douwe Bergsma leads the brand-building capabilities at Georgia-Pacific for iconic brands such as Dixie, Vanity Fair, Angel Soft, Quilted Northern, Sparkle, Brawny, Stainmaster, Mardi Gras, and private label brands. This includes consumer knowledge; brand analytics; communication content; paid, owned, and earned media; marketing technology; shopper marketing; design; and packaging.
He began his career at Procter & Gamble in the Netherlands, bringing category management and shopper marketing to life.
Mr. Bergsma is an active member of ANA’s Alliance for Family Entertainment, the AMA Atlanta Advisory Board, the GSU CMO Roundtable, the Marketing 50, and the CMO Club. He also has been an Effie-, Edison- and Max-award juror. He enjoys helping students, startups, and charities with marketing challenges.
He graduated from the School of Economics and Business at the University of Groningen, Netherlands.