Monique (Nikki) Bhargava is a partner at Reed Smith. She counsels brands, advertising agencies, and media and technology companies in all aspects of advertising, marketing, data privacy, new media and intellectual property law. Armed with practical and business-minded solutions, she helps clients across a broad spectrum of industries to achieve their goals while navigating legal risks. Ms. Bhargava regularly advises clients on best practices and creative approaches to sponsorships, co-promotions, branding opportunities and product integrations, including how to manage trademark, copyright, right of publicity, regulatory, and contractual risk. She also focuses on the intersection of advertising and privacy, working with clients online, mobile and cross-device data collection and use, targeted advertising, and the monetization and use of data for marketing analytics. Ms. Bhargava also counsels clients on legal issues surrounding new technology and media, such as e-commerce, mobile marketing, social media and user-generated content.