Speaker Profile

Lisa Bialecki
Senior Director, ROUS Communications / Rust-Oleum

Lisa Bialecki oversees communications for Rust-Oleum, a coatings manufacturer with a strong history of developing innovative products to help homeowners, car owners, and businesses maintain and transform their spaces. Ms. Bialecki has helped transform Rust-Oleum’s communications strategy from a traditional product features-and-benefits message to one of inspiration and emotion using data to target the right content to the right people in the right place at the right time.