Richard Bina is VP / Strategic Planning Director at RPA with 17 years experience in automotive strategic planning. Richard specializes in taking complex data and turning it into digestible strategy direction. He has been a strategic force behind memorable campaigns for Honda, Dodge, and Ford. He also has been a strategic force behind countless communication efforts to move the customer closer to purchase, from website development to conquest programs to shopping bots. He has been a leader in applying scientific learnings about non-conscious processing to marketing challenges, including behavioral economics and applied neuroscience. He holds a bachelor's of Communication Science from Northwestern University. Rich is a father of two and proud driver of a red Honda Odyssey.