Jordan Bitterman is responsible for bringing the cloud to market through new channels for IBM. In his tenure at the company, Mr. Bitterman has also served as chief marketing officer for IBM Watson Content and IoT Platform, overseeing all functions, including consumer marketing, ad sales marketing, business solutions marketing and corporate communications for multiple divisions within the Watson portfolio, such as The Weather Company, The Weather Channel and Watson Advertising. Previously, Jordan was chief strategy officer at Mindshare, where he developed The Loop, the company’s real-time marketing “war room,” which became a differentiator for the agency. At Digitas, Jordan was senior vice president of media, social, mobile and content for North America. While there, he co-created the industry’s NewFronts events. Prior, he held media and marketing roles at Foote Cone & Belding, Modem Media, AltaVista and Ammirati Puris Lintas. He received his bachelor’s degree in marketing from George Washington University, during which time he also served as an intern in the White House Office of Presidential Press Advance.