Speaker Profile

Joan Blackwood
SVP, Chief Marketing Officer / University of Phoenix

Joan Blackwood oversees all aspects of the University of Phoenix brand and supports the individual colleges and schools. She and her team manage demand generation activities, including advertising in all forms, media, digital marketing, brand/college marketing, creative services, sponsorships, events, and PR. Ms. Blackwood has more than 25 years of marketing experience in building global brands, managing marketing departments, and driving e-commerce revenue. She began her marketing career in the financial services sector working for Morgan Stanley Investments, Royal Bank of Canada, and Bank of America. She has served as chief marketing officer for Computer Associates, a global software company based in New York; Monster.com; 1-800 Contacts; Glasses.com; and Zumba. Ms. Blackwood graduated from Indiana University in Bloomington with a B.A. in journalism.