Bohb Blair is Senior Vice President of Experience Design for Zero Dot, SMG’s new brand experience consulting unit. Zero Dot brings world class talent, ideas and technology capability to deliver the next generation of branding consulting, experience strategy and experience design for the era of convergence. Zero Dot’s work is inherently designed for the digital age, across multiple screens, social and participatory at the core.
Prior, Bohb led the Invention group at Mindshare Chicago. Under his direction, the team mixed creative planning and creative services to create award-winning media campaigns for clients like Huggies, Cottonelle, BP, Poise and Kotex. Bohb has previously worked as a creative lead at experiential agency Legacy, a conceptor at DraftWorldwide and in entertainment marketing with KBA.
Bohb has a bachelor’s degree in music from DePaul University and a degree in audio post-production from Columbia College.