Speaker Profile

Linda Boff
Chief Marketing Officer / GE

Passionate about all things digital, specifically new digital media and concepts that fuse design and technology, Linda Boff focuses on embedding meaningful marketing strategy and instigating change throughout GE. Previously, she was CMO of iVillage Properties, part of NBCUniversal, and had senior roles at Citigroup, the American Museum of Natural History, and Porter Novelli. She was named B2B Magazine’s 2012 Digital Marketer of Year.